The XX Factor: What women really think.

Postfeminist Girls Gone Wild

In light of various conversations as of late regarding the sex lives of young women, I was amused to see Trend de la Creme's clever coolhunter take on the phenomenon. Pointing to an array of recent studies and stories on female sexuality gone wild, Jill Sherman spotlights the advent of one-night stand "kits" marketed to women. "[I]s this fem phenom behind the proliferation of one-night stand kits made specifically for the woman who wakes up in dire need of a fresh pair of panties? Or did women just get tired of gifting fruit baskets to their girlfriends, driving demand for something a little more interesting?" she wonders. From the "Just in Case" overnighter to the "Ho on the Go" set to the "Walk of Shame" kit, the results suggest there's a market in pandering to women with a morning-after guilt complex about casual sex.