Among the many attractions of Disneyland is Main Street USA, a sentimentalized, scaled-down version of an American small town. Ten years ago, the Disney Co. decided to build a brand new small town near Orlando, Fla.—only this one was for real. Celebration was the company's vision of the future, a vision that drew more on Norman Rockwell than Buck Rogers: Think wired bungalows. It was also a social experiment that attempted to provide a variety of housing for a variety of people. The project got off to a rocky start. The idea of the inventors of Mickey Mouse making a place for real people—rather than cartoon characters—was tailor-made for ridicule from those who disliked the company's conservative futurism. There was a much-publicized kerfuffle concerning the primary school, which some parents thought too progressive. Even the name, which managed to be both corny and pretentious, came in for mockery, although it is very much in the Florida tradition—nearby towns are named Homeland and Frostproof. My favorite, on the Gulf of Mexico, is Panacea.


Photograph of Main Street USA, Disney World, by Jonathan Blair © Corbis. All rights reserved.


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